Lucit Automotive Agency Partner Program
Join the pre-release sign-up for the Lucit Agency Partner Program for automotive ad agencies!
The partner program is a platform for automotive advertising agencies to expand their reach to digital out-of-home (digital billboard) advertising in a data-connected, programmatic way. Lucit connects to all dealership data feeds (CDKGlobal, Homenet, VINSolutions, Dealer.com etc.), automatically generates 1st in class, automotive, data-driven, digital, billboard-sized creatives, and allows full control over marketing on out-of-home (OOH) screens. Lucit's creatives are built from the ground up, data first.
Where most systems try to mash data on top of an existing creative platform, we built ours starting with the data structures in mind. This automated syndication works across all types of digital out-of-home (DOOH) media, software, and screen hardware as we have developed partnerships with major OOH companies like SignBird, Formetco, Apparatix, DOOHClick, and more.
Lucit also allows dealerships to post to digital billboard screens as they would on their social media, keeping all of their digital advertising in sync. Our best-in-class template designer allows for even further continuity across their brand. It is specifically designed for OOH screen sizes. With over 242 OOH screen size ratios that are grouped into 15 ratio format buckets.
What is it?
The Agency Partner platform will give agencies programmatic access to set up feeds, generate creatives, and buy plays and impressions on over 360,000 screens worldwide, about 13,000 of which are large format outdoor.
Lucit simplifies the buying experience by improving the way in which automotive creatives are generated, pushed out to digital screens, and reported back on.
Real-time data access gives agencies a complete view of the campaign, where it is playing, and how often.
Why should agencies join?
Agencies are already connecting inventory and creatives to their digital display and social advertising. The Lucit platform will be an extension to those offerings allowing agencies to expand automotive clients’ reach onto real-world out-of-home screens.
Data connectivity to 18 automotive feed providers. We can build data connectors to any type of data source in any format.
1st in-class automotive data-driven creatives. Our creatives are built from the ground up, Data First where most systems try to mash data ontop of an existing creative platform, we built ours starting with the data structures in mind.
Planned programmatic access to 360,000 screens worldwide, about 13,000 of which are Large Format Outdoor. The final launch of the platform will allow programmatic buying across all of these screens.
Best in-class template designer specifically designed for OOH screen sizes. We are tracking over 242 OOH screen size ratios that we have grouped into 15 ratio format buckets. Many screens do not support HTML - Our templating tools convert HTML /CSS into JPGs in real-time for delivery to these types of screens.
White label opportunities for agencies, brand Lucit with agency-specific logo and colors.
Open developer API giving all partners complete programmatic access to Lucit via API's. Agencies can activate / de-activate based on make, model, stock number, or anything. They can create custom data sources/data feeds and etch real-time and historical playback data and impressions
Agency partners will receive:
Setup access for clients
Simple control of campaigns across all operators/ screen owners
Complete campaign control regardless of billboard operator
Template tools for building data-driver templates
Programmatic purchasing tools for buying digital screens
Access to real-time reporting and analytics
Programmatic API access for custom in-house tools and reporting allows agencies to link systems directly to the Lucit platform
Lucit Agency Platform is in pre-release, and we are currently bringing on our early launch partners. If you are interested in learning more about the platform and joining our launch program, submit this form.