How It Works – We:
Access the data through any of the above formats from a data feed provider.
Read the data in the format provided.
Convert the data into a usable common format.
Provide advertisers with a list of their current inventory
Generate creatives based on the items that they choose to promote with the data from the feed.
We constantly refresh the feed to scan for new and/or updated data, then update the data in Lucit.