Lucit and Formetco have developed a full-featured, real-time integration between the Lucit platform and the Formetco 360 player software. “Giving advertisers the ability to update ads in real-time is a tremendous sales tool for our operators. The seamless integration of Lucit and F360 means Formetco customers now have a resource other operators will struggle to compete with,” says Britt McConnell, Formetco Director of Digital Sales.