News

Lucit Announces Nationwide Release of Augmented Reality Billboard Proofing Tool: Lucit XR

Lucit, the leading provider of digital billboard inventory connectivity software, is proud to announce the launch of their newest...

Meet Samantha King – Lucit’s New Graphic Designer/Marketing Assistant

We are thrilled to have Samantha King join our Lucit team! Samantha has a degree in Graphic Design with a minor in psychology. She is...

Meet Daisy Codenys – Lucit’s New Developer Support Specialist

Please help us welcome Daisy Codenys to our team; we are so excited to have her! Daisy is currently working on her Bachelor’s degree in...

Meet Grace Acheson – Lucit’s New Graphic Designer

We are thrilled to welcome the newest addition to the Lucit team, Grace Acheson. Grace graduated with a degree in Media Production...

Meet Eddy Franco – Lucit’s New Software Engineer

Lucit is thrilled to announce Eddy Franco has joined the team as a Software Engineer in our Bismarck, ND location. Eddy will handle new...

Lucit CEO, Gina Gordon, Featured in OOH Insider Podcast

Go in and sell them something that nobody has sold them before. Take a listen to episode 080 of OOH Insider to find out how, link...

Operators report a 95% renewal rate of accounts using Lucit

Operators report a 95% renewal rate of accounts using Lucit in the last 18 months. Countless campaigns have also upped their spend while...

Apple’s Privacy Changes, the Death of Inventory Retargeting and a Boom for OOH

Retargeting, behavioral targeting, and the ability for apps and websites to track you across the web is dying, and Apple is leading the...

New Feature : Real Time Analytics for OOH

More stats for your clients – in real time, direct from the Layout smartphone app. Give your clients stats in the palm of their hand. The...

Analytics Got Better : Lucit to support GeoPath data In-App

Lucit announces today that the statistics and analytics data that we produce for real-time statistics within our smartphone application...

New Feature : Lucit Adds Frequency Control of Multiple Creatives In-App

Allow your clients to decide which creatives get seen more or less often. This capability is found in the Lucit smartphone app alongside...

Retail clothing store creates billboard ads on-the-fly

Snap a photo, add a title, and Lucit generates the creative and schedules it automatically. No ads to load for your traffic team. No...

Lucit Launches AI Powered Ad Moderation Tools for OOH Operators

User-generated content from your customers is powerful. It puts your advertisers in control of their message and it creates real...

Did you Catch Gina at COMMB Toronto? – Automotive Talks

Lucit CEO Gina Gordon was featured earlier this month on a panel of experts for the COMMB Toronto, “Let’s Talk Automotive” event. They...

Measurement Ensures Digital Screens are Included in the Advertising Budget

Recently, Lucit Cofounder and CEO, Gina Gordon, was featured as an expert panelist on the COMMB Toronto “Let’s Talk Automotive” event....

Lucit – The Digital Billboard App

Lucit offers the first client-facing digital billboard app. With Lucit, advertisers can: Generate creatives with an automatic connection...

Lucit Cofounder and CEO, Gina Gordon, featured as an expert panelist on COMMB Talks Event

Lucit Cofounder and CEO, Gina Gordon, was honored to join the COMMB Toronto “Let’s Talk Automotive” event. They discussed a wide array of...

Lucit for Mother’s Day

5/3/22 Bismarck, ND Lucit, in partnership with iDigital, Dakota Outdoor and Gusaas Signs, launched the “Put Your Mom On A Billboard” for...

Allison Outdoor Is Now Integrated with Lucit

Bismarck, ND 04/2022 --- Lucit, the leading provider of digital billboard inventory connectivity software, is proud to announce an...

Lucit and Formetco announce full featured technical integration

April 12th, 2022, Bismarck, North Dakota Lucit and Formetco have developed a full-featured, real-time integration between the Lucit...

Meadow Outdoor is Now Connected to Lucit

Bismarck, ND 04/02/2022 --- Lucit, the leading provider of digital billboard inventory connectivity software, is proud to announce an...

Get Boat Dealers Excited About Digital Billboards

OOH teams, don’t get too caught up in automotive and forget about boat dealers. We’ve partnered with a local company, River City Sports,...

Bill Durden discusses Lucit

In a recent Interview on BillboardInsider, Bill Durden, CEO of Durden Outdoor discusses various things including how they use Lucit...

Lucit Announces Retail eCommerce Data integration with Ecwid

Lucit has built a data integration with the Ecwid eCommerce giving Ecwid customers inventory feed access for the Digital Out of Home...

Lucit Launches AI Powered Ad Moderation Tools for OOH Operators

User generated content from your customers is powerful. It puts your advertisers in control of their message and it creates real...

Durden Outdoor Displays is Now Connected to Lucit

Bismarck, ND 12/14/2021 --- Lucit, the leading provider of digital billboard inventory connectivity software, is proud to announce an...

Lucit Featured in Inman News

Craig Rowe at Inman writes about Lucit in his Tech Review Column below. Lucit makes billboard advertising more accessible than ever: Tech...

3 Lucit Tips to Secure EVERY Renewal

1. Transparency Allow your client to access their digital billboard campaign anytime, anywhere. Give them up-to-the-minute proof-of-play...

Schedule Creatives with Lucit’s Latest Feature

Lucit now supports scheduling for creatives. Advertisers can open their Lucit app, click the gear icon next to the creative they want to...

Lucit Engages your Clients and Increases Renewals

Your clients shouldn’t have to wait days, weeks, or months to hear about the performance of their OOH campaign. Let them see it in real...

“Post” to your billboards with Lucit

Create and push creatives directly to your digital billboard, in seconds, with Post It’s like Instagram…for Billboards. Lucit Post is as...

Century 21 and Coldwell Banker Use the Lucit App for their Digital Billboard Campaigns

Century 21 Action Realtors in North Dakota and Coldwell Banker Alfred Saliba Realty’s agents in Alabama have become the first brokerages...

Gusaas Signs is Now Connected to Lucit

Bismarck, ND 08/23/2021 --- Lucit, the leading provider of digital billboard inventory connectivity software, is proud to announce an...

Mixed Media Outdoor

Bismarck, ND 08/18/2021 --- Lucit, the leading provider of digital billboard inventory connectivity software, is proud to announce an...

Billboard Insider: Lucit Focused on Real Estate and Retail

Billboard Insider featured a quick Q&A with Lucit co-founder and CTO Eric Kubischta Our view of trends in the market is going to be...

Toby Lund Joins Lucit

Lucit is excited to announce the latest addition to our team, Toby Lund, as an Account Manager in our Bismarck, ND location. Toby is a...

Street Media Group is Now Connected to Lucit

Bismarck, ND 07/30/2021 --- Lucit, the leading provider of digital billboard inventory connectivity software, is proud to announce an...

Meet Jamie Thrasher – Lucit’s New Operations Manager

Lucit is thrilled to announce Jamie Thrasher has joined the team as Operations Manager in our Bismarck, ND location. Jamie will handle...

Lucit Welcomes Paul Stevenson as Systems Engineer

Lucit is excited to announce Paul Stevenson joining as a Systems Engineer in our Bismarck, ND location. Paul brings 15 years of...

See how a retail clothing store creates billboard ads on-the-fly

Snap a photo, add a title, Lucit generates the creative and schedules it automatically. No ads to load for your traffic team. No...

Grey Outdoor is Now Connected to Lucit

Bismarck, ND 03/18/2021 --- Lucit, the leading provider of digital billboard inventory connectivity software, is proud to announce an...

Lucit CTO Eric Kubischta on Digital Billboard Attribution

At the 1 Million Cups event in Bismarck, ND on March 3rd, Eric Kubischta responds to an audience question on Digital Billboard...

See how Lucit will save you hundreds of labor hours per year

With just 3 dealerships and 3 brokerages, Lucit can save your team 240 labor hours every year. When looking at inventory based marketing...

Lucit Launches Frequency Control of Multiple Creatives In-App

Monday, January 18th, 2021 Lucit launched a new feature that allows clients to decide which creatives get seen more or less often. This...

Lucit to directly support GeoPath Real-Time Statistics In-App

Lucit announces today that the statistics and analytics data that we produce for real-time statistics within our smartphone application...

Lucit Announces support for The OpenOOH Digital Screen Taxonomy Specification

The taxonomy specification created by the OpenOOH working group defines a common set of descriptive categories for OOH Inventory and is...

Adams Outdoor Pennsylvania Launches Lucit with Rothrock Motors

Lucit Layout is powering the inventory creatives for Rothrock Motors on a series of Adams Outdoor Digital Screens in Allentown and...

Lucit to Present at 1 Million Cups

Mark your calendars, Lucit has been invited to present at the 1 Million Cups event on Wednesday, March 3rd of 2021. We are honored to be...

MLS-Connected Digital Billboards Controlled by Real Estate Brokers Launch in the US

Bismarck, ND (October 27th, 2020) – Realty One Group – Encore became the first real estate brokerage to control their digital billboards...

Lucit Layout Automates OOH Real Estate Creatives

Realty One Group – Encore launched a new digital OOH campaign this week connected directly to their MLS system. Patrick Koski launched...