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How to build multi-layered text-behind-object digital billboard countdowns
Dynamic countdowns are a simple way to create urgency around an event, product launch, grand opening, sports season, or special promotion. But a countdown does not have to look like a number simply placed on top of a static billboard. With a little creative layering, you can make the dynamic countdown appear to sit behind a person, product, vehicle, mascot, or other foreground object. This is often called a text-behind-object or text-behind-subject effect. In this tutorial, w


Do These 5 Things for Dynamic Live Football Billboard Ads
Run Live Football scores on the screens in your community and your brands will GRAB attention. 1. Create Separate Pre-Game, Live, and Post-Game Templates Do not use one layout for every stage of the game. Pre-game: Show the two teams and the scheduled kickoff time. Live: Show the current score and quarter. Make the score the most prominent element. Post-game: Clearly display FINAL with the completed score. Keep the final-score creative running into the early morning hours so


Start Selling NFL and College Football OOH Campaigns Now
No manual scheduling, no babysitting feeds, everything automated from game 1 through the end of the season. Use live NFL and NCAA College Football data to create real-time digital billboard campaigns throughout the season. Lucit’s football integrations allow you to build completely customizable campaigns featuring live game scores, schedules and game information. Completely automated! - Set it up in August and Lucit will handle the entire season. NFL Live Game Scores Create d


Using AI to Generate Dynamic Campaign Ideas
Your next dynamic campaign idea may be one prompt away. ChatGPT, Gemini and other large language models can help your sales and creative teams brainstorm practical ways to use dynamic content in digital out-of-home campaigns. Give the AI a few details about your client, market and campaign—and ask it to develop concepts Step 1: Copy and paste this exact prompt Open ChatGPT or Gemini, copy the full prompt below, replace the information in brackets, and submit the following: I


Why Lucit Recommends Chromium Browsers
At Lucit, we want every template, design, and workflow to appear exactly as intended from creation to final output. To ensure the most accurate and consistent experience, we recommend using a Chromium-based browser such as Google Chrome or Microsoft Edge when working in lucit.app. Built Around Chromium One of the core reasons for this recommendation is that Lucit’s rendering engine is built on Chromium technology. This means the same rendering foundation used to generate and


10,000 Fallen U.S. Service Members Honored
Lucit and Partner Billboard Networks Honor More Than 10,000 Fallen U.S. Service Members Lucit, in partnership with The Wall of Honor Digital Signage Network, Gusaas Signs, Mashburn Outdoor, Robinson Outdoor, and View Outdoor, honored more than 10,000 U.S. Service Men and Women who lost their lives in conflicts from the Korean War through today. The remembrance campaign ran on digital screens throughout North Dakota, Illinois, Missouri, Tennessee, Alabama, Georgia, and Florida
March Madness 2026: Run Every Game, Every Score — Automatically
March Madness is one of the most in-demand advertising moments of the year — and this year, you can run dynamic NCAA Basketball creatives across your inventory with zero babysitting and one-time setup . With Lucit’s NCAA Basketball Live Game Scores App , you can deliver every game, every score, every team automatically throughout the tournament. 🏀 Why This Sells (Fast) Run Every Game, Every Score, Every Team Set it up once — Lucit automatically handles all games and match


Creating Test Users in Lucit
Often, when testing applications, integrations, or testing workflows for accounts (such as Community Engagement Accounts) a test user (or users) is required in order to view or see the experience of what other users will see when using your application A Lucit test user allows a developer to create temporary accounts with temporary throwaway phone numbers in that will allow you to register, sign in and authenticate with a an SMS code Step by Step - Creating Test Users Gettin


How to find Object ID's in Lucit
When using the Lucit API, Lucit Apps, or using other developer focused features in Lucit, many times you will need to know the ID of an object so you can use it in other parts of the system In Lucit, we have a number of different types of ID',s but the most common and universal one is the LCUID An LCUID is a unique UUID for each object in Lucit. A LCUID will take the form LCUID-LA-539e6747-b9b6-48a8-8ba1-f7a8e291881e where we have 3 basic parts LCUID constant prefix LA a code
Weather Condition Codes
Purpose This table is a set of valid weather condition codes and group codes available for triggering creatives in campaigns that utilize the Lucit Weather App integrations Application The following data applies to the following Lucit Weather App integrations Screen Location Weather https://lucit.app/Weather Destination Weather https://lucit.app/Weather2 Data Condition Code Condition Name Day Condition Name Night Condition Name Group 1000 Sunny Clear Clear 1003 Partly cloudy


How to build a dynamic countdown digital billboard ad creative
The following video will guide you step by step through the process of creating a dynamic countdown in Lucit In this example we are creating a daily countdown ad In general, the steps are Create a new template Create or upload your background Under the "Text" elements, add the "Countdown" element Right-click on the element and choose "Edit Settings" Set the target date, leave the prefix and suffix empty, and then choose "Daily No Label" for the format style Set your font, col


Lucit Powers Lumo Trains “Good Luck” Messages at the Great North Run
When tens of thousands of participants lined up for the 2025 Great North Run , they encountered more than just cheering crowds. Thanks to...


Smart Outdoor Brings Lucit’s Dynamic Creative Platform to the UK
Smart Outdoor, a leading digital out-of-home (DOOH) operator, has announced a new partnership with Lucit, the US-based dynamic creative...


Templates : Write Custom Text Formatting Functions
By default, Lucit comes with a number of built in text formatting functions for prices, numbers, temperature, dates, times etc. Lucit...


How to create a Live Snow Depth Digital Billboard Creative
This video will walk you through the steps of creating a digital billboard creative for DOOH screens that will automatically update the...


How to post an ad with multiple screen sizes
The video below will walk you through the steps of uploading a digital billboard creative onto a OOH Campaign that contains multiple...


Drive Time to Location Integration for Digital Out of Home (DOOH)
Lucit’s Drive Time Location Integration creates digital creatives for digital screens and their closest physical destinations, enabling...


Reducing bandwidth and Third-Party API costs in Digital Out-Of-Home with Lucit Caching and Intelligent API management.
Dynamic OOH creatives have an inherent drawback : Increased Cost (Bandwidth and Third Party API Requests) and reduced reliability -...


Bismarck Larks + Lucit = Real-Time Baseball Magic on the Big Screens
If you drove past an iDigital Media billboard in Bismarck this week you may have noticed something new: the score of that night’s...


Configuring "Estimated Play" Analytics for Legacy Systems
For campaigns that are running on Legacy or outdated player systems that do not provide real-time playback (POP) reporting, you have the...


What Dynamic OOH Creatives Really Are
I was sitting in Buffalo Wild Wings the other day, and it occurred to me that my attention was not only glued to the baseball game, but...


Wall of Honor selects Lucit to manage Digital Screen Network Honoring U.S. Military Veterans
FOR IMMEDIATE RELEASE Date: 1/15/2024 [Bismarck, ND] – Lucit, a leading innovator in dynamic digital out-of-home advertising and...


Mashburn Outdoor Chooses Lucit to Power Dynamic NFL and College Football Campaigns
FAYETTEVILLE, AR – Mashburn Outdoor, a leading provider of digital out-of-home (DOOH) advertising solutions, has partnered with Lucit to...


Krispy Kreme Goes Gold with Lucit and Durden Outdoor
When it comes to standing out during one of the world’s biggest sporting events, Krispy Kreme certainly knows how to grab attention....
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