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Learn how Banks build Automated Dynamic Billboard Ads with Real-Time Interest Rates
Dynamic CD rate ads allow banks and credit unions to update their advertised rates without redesigning or re-uploading billboard creative every time a rate changes. With Lucit and Google Sheets, your CD terms and rates can be managed from a simple spreadsheet while your digital billboard creative updates automatically. Video Walkthrough Watch the full walkthrough here: ▶ Watch: Creating a Dynamic CD Rate Billboard Ad in Lucit Step 1: Add the Google Sheets App to Lucit In Luci


Do These 5 Things for Dynamic Live Football Billboard Ads
Run Live Football scores on the screens in your community and your brands will GRAB attention. 1. Create Separate Pre-Game, Live, and Post-Game Templates Do not use one layout for every stage of the game. Pre-game: Show the two teams and the scheduled kickoff time. Live: Show the current score and quarter. Make the score the most prominent element. Post-game: Clearly display FINAL with the completed score. Keep the final-score creative running into the early morning hours so


Krispy Kreme Goes Gold with Lucit and Durden Outdoor
When it comes to standing out during one of the world’s biggest sporting events, Krispy Kreme certainly knows how to grab attention....


A Guide to Finding RSS Feeds on Websites: Chrome Plugins and Recommendations
In the age of information overload, staying up-to-date with your favorite websites, blogs, and news sources can be a daunting task....


Campaign Access for the Whole Team
Did you know that multiple people on your team can have access to your campaigns? Lucit allows for the assignment of various users with...


New Years Resolutions with Lucit
Everyone knows that getting in shape is a common New Years' Resolution. Why not take advantage of it and use Lucit to promote businesses...


Tips for Using the Lucit Map
The map in the Lucit app is designed to make it exceptionally easy to navigate digital billboard locations. With its range of map...


How To Use Lucit’s Help Feature
Sometimes, technology can be confusing. Online Help If you are having any trouble using our app, don’t hesitate to click Help on the left...


Using Lucit’s Frequency Filter
“This is my favorite feature of the Lucit app”, says CEO Gina Gordon, “Giving users such a simple interface to control such an important...


How to Handle a Branded Overlay
What is an Overlay? Some companies, especially automotive ones, use a branded overlay on their inventory images. When the image goes into...


We Have the Answers
You have questions; we have answers. Here are some commonly asked questions explained: Is Lucit only for real estate brokerages and...


How to Add Your Current Clients to Lucit
The simple process of adding your current clients to Lucit, allows you to “1-up” your competitors by giving your clients full...


Add Your Accounts to Lucit Before Your Next Pitch
Ready to show your first client Lucit? – Don’t forget to add them to Lucit, and upload a spec creative or two, before your meeting! This...


The BEST Way to Sell Lucit is Lucit!
Lucit’s capabilities are a new concept and the BEST way to sell a new concept is to show it rather than try to describe it. Pitching an...


New Advertiser? Here’s How To Get Them Started in 3 Simple Steps
New advertiser? Here’s how to get them started in 3 simple steps. 1. Login to Lucit. Look here for assistance with installing Lucit and...


You Haven’t Posted Your First Lucit Ad Yet – Try it With The Demo Accounts
The only way to show your customers Lucit – Is to USE Lucit and POST YOUR FIRST AD! As an Account Exec you have access to 3 Demo Accounts...


Lucit Is Just As Much, If Not More, For The Operator Than The Advertiser
Lucit is just as much, if not more, for the operator than the advertiser. Lucit saves operators thousands of labor hours per year....


Lucit’s creative scheduler is a win-win
Lucit’s creative scheduler gives advertisers more control and operator traffic teams less work. It’s a win win. #digitalbillboardapp...


Most frequently asked questions about the Lucit platform
Here are some of our most frequently asked questions about the Lucit platform. Are you able to pull from any inventory system? Lucit can...


New Feature : Real Time Analytics for OOH
More stats for your clients – in real time, direct from the Layout smartphone app. Give your clients stats in the palm of their hand. The...
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