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Most frequently asked questions about the Lucit platform

Here are some of our most frequently asked questions about the Lucit platform.

Are you able to pull from any inventory system? Lucit can pull from most systems that store inventory data and images.

Do I have to run 100% inventory dynamic content, or can I also run a predesigned creative? No, you can promote your inventory alongside a generic branding creative that isn’t item-specific.

Can I limit which inventory appears? Yes, you can set rules (I.e. show only inventory in this price range, or only inventory of a certain make or model, etc.)

Can I run different inventory on different screens? Yes, we can create ‘sets’ of inventory targeted at different screens in different geographic areas.

What if I forget to manage it? Our system will always select images using our failsafe fallback filters.

If you have a question, drop it below.


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