This guide is for media owners / account execs and schedulers who have received a request from a client to migrate their current digital out-of-home campaign with you, to a Lucit campaign.
What is Lucit?
Lucit is the leading digital-out-of-home dynamic creative platform that enables marketers to build and manage data-connected creatives.
Information for Advertisers
More about dynamic creatives https://www.lucit.cc/dynamic-creative-overview
What does Lucit Cost?
If the advertiser or ad agency already has a Lucit subscription, then there is no cost to you
How does Lucit change how creatives work for this client?
The Lucit platform automatically provides all creatives for this client for your screens in their campaign. Because of this, once your scheduler sets up the Lucit campaign, all creative changes then happen from the Lucit Platform.
Is Lucit an Advertising Agency for this Client?
No - Lucit is a software platform. Your relationship and contract with your client will remain the same
Can I use Lucit for any of my other clients?
Yes you can - If that client / ad agency has a Lucit subscription you can schedule their Lucit campaigns
If you would like to use Lucit on behalf of a number of your clients, you may purchase a Lucit Subscription for your entire organization to cover multiple clients.
What steps do I need to take?
The steps that you need to take depend on a few factors, outlined below. However, in general, to make the switch, your scheduler will change their CURRENT creatives to Lucit DYNAMIC creatives
We are not currently setup with Lucit, what do I need to do?
If your organization is not currently setup with Lucit, you will need to do the following
Provide an export of your current Digital Screen Inventory
Provide a list of the names and email addresses of the people in your organization that you would like to give access to scheduling / setting up Lucit campaigns
We are already setup with Lucit, what do I need to do?
If your organization is already setup with Lucit, once you receive notification of the campaign, your scheduler can follow the standard instructions for scheduling a Lucit campaign in your system
Apparatix Users If you are new to Lucit, please contact Apparatix Custom Support and request that your screens are upgraded with "Live Link" and the "APX Player Helper" - This functionality is required in order to run third-party dynamic creative campaigns (such as Lucit)
Scheduling Lucit Instructions are here https://www.lucit.cc/post/how-to-schedule-lucit-in-apparatix-with-live-link
Watchfire Users Watchfire campaigns are scheduled using a custom feed instructions within Lucit
Scheduling Lucit Instructions are here https://www.lucit.cc/post/how-to-schedule-lucit-in-watchfire-oa-ignite-player
Lamar Outdoor
Lamar campaigns are scheduled with a custom Lucit iSpot - You will need to request this iSpot using your current process for requesting Lucit Campaigns
Please view this document for more information https://www.lucit.cc/post/how-to-start-and-schedule-your-campaign-with-lamar
Adams Outdoor
Adams outdoor customers use a custom scala script - Please contact your market scheduler for more information
Help
For any additional questions, please contact us at support@lucit.cc