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How to Schedule Lucit in Watchfire OA Ignite Player

Updated: Mar 1


Important Concepts

There are a number of considerations to keep in mind when using the Watchfire Player

  • Watchfire software does not support Real Time stats and data will be up to 24 hours delayed for in-app analytics

  • Frequency Control of your creatives may NOT be available (depending on your implementation choice)

  • Bandwidth could be an issue if you are running a large number of Lucit campaigns

Overview of Process

You will


  1. Create a Watchfire Advertiser Login for each advertiser using the Lucit Watchfire integration

  2. You may need to request this from Watchfire Support

  3. Lucit will provide you with the Name and Email Address to use for this login

  4. Make this advertiser a TRUSTED ACCOUNT

  5. Create a Campaign and assign this new account as the SCHEDULER for the campaign

  6. Create a new Dynamic Content

  7. Schedule the dynamic content to run

NOTE: You can choose to have the Lucit Traffic team create the Dynamic ad if you prefer, which we can accomplish using the Advertiser Login In many cases, this is recommended to ensure that the feed is correctly setup and attached to the creative.

Pre-Requisites

  1. The Client and Campaign has already been created in the Lucit App

  2. You can see the “Player Integrations” tab on the campaign

  3. The Lucit Team has provided you with the name / email to use for your Watchfire Advertiser Login

Setup of the Lucit Campaign

Before setting up your Lucit campaign, you will need to choose which implementation type you prefer


A. Direct Image

Pros :

  • The most stable integration

  • Easier to setup

  • Frequency control settings will be respected

  • Statistics will be more accurate

  • Supports all types of campaigns

Cons :

  • May use more bandwidth on cellular connections


B. Dynamic

Pros :

  • Every time the feed pulls, a new ad from Lucit will run

  • The frequency control settings set by the user are respected (e.g. If they want one ad to be 90% of rotation and another ad 10%, this will be respected)

  • Statistics in-app will be more accurate as to which specific ad ran

  • Supports campaigns containing “sub” campaigns such as Real Estate Brokerage campaigns

Cons :

  • Will use more bandwidth

  • Will cause black screens if the screen cannot communicate or has a unreliable network

  • The same ad will run for the length of your “interval” you set in your RSS feed. (e.g. If you set it to 5 minutes, the same ad will run for 5 minutes before switching)

C. Rotated

Pros :

  • Will use less bandwidth

  • Will equally rotate through ALL ads that have been created for this campaign

Cons :

  • Frequency control settings will not be respected, all ads will run in an equal share

  • Will cause black screens if the screen cannot communicate or has a unreliable network

  • Statistics in-app will be less accurate and may not correctly show which ad ran at which time

  • Does NOT support campaigns containing “sub” campaigns such as Real Estate Brokerage campaigns

Loading the Campaign


NOTE: If you are scheduling a Real Estate brokerage campaign, or a campaign that contains multiple sub-campaigns, you only need to do this for the Parent account campaign

  • Login to Lucit, and make sure you are in the Operator account you manage by checking on the top right corner of the screen.

  • Click Campaigns.

  • Scroll down and find the campaign you with to link.

  • Click Link Player


For each sign you are creating an ad for, select the correct URL (Dynamic or Rotated)

See the notes above for the difference between Direct Image, Dynamic or Rotated


A. Direct Image


Create a new Dynamic Content and add the Image element



Set the left and top to 0

Set the height and width to the EXACT HEIGHT AND WIDTH of the Canvas



Click on "Web Image"



Copy and paste the URL from Link Player into the URL box and set a refresh rate









B and C. Dynamic RSS Feeds

In WatchfireOA, under Media, click Dynamic Content



Grab the “RSS/XML” feed icon and drag it onto your image canvas

Click “Add New”

Name the feed and copy / paste in the URL from the previous step (Dynamic or Rotated)

Set the Item Node to

item-set/item

Set the Refresh rate to

  • 5 Minutes for Dynamic

  • OR

  • 20 Minutes for Rotated

Select “Rotate Through All Items in the Feed”

Select “Item / Src” for the Elements and be sure to select “Render as an Image?”

Use the resize handles of the image to size it to fill the image area

Click “Save”

You can then Publish this dynamic creative as you would any other


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