Bismarck Larks + Lucit = Real-Time Baseball Magic on the Big Screens

If you drove past an iDigital Media billboard in Bismarck this week you may have noticed something new: the score of that night’s Bismarck Larks game updating live, complete with inning-by-inning graphics, player photos, and even a shout-out to the fan who caught the foul ball.

That billboard wasn’t just another JPG in rotation—it was a Lucit LIVE dynamic creative pulling real-time data straight from the Northwoods League live scoring data, and rendering it in seconds.

Why the Larks Wanted More Than “Static”

For a collegiate summer team that packs the ballpark with families, sponsors, keeping the excitement alive beyond the outfield fence matters. The front office had three goals:

1. Show the score everywhere—home or away, rain delay or extra innings.

2. Reward sponsors & fans instantly—think on-screen “Thank you, Scheels!” the moment a promo happens.

3. Make it effortless for staff to post creative from their phones during the game.

4. 
   

Traditional OOH scheduling couldn’t deliver that agility; Lucit could.

How the Integration Works

Step	What Happens	Lucit Feature
1. Data feed	The Northwoods League Baseball app inside Lucit polls league APIs for updated scores, inning, and game status.	Data-connected apps feed dynamic fields.
2. Dynamic template	Designers built a single responsive template—logo left, score block center, sponsor bar right. Ratios auto-adjust for every digital board size.	Responsive creative designer eliminates “squished” graphics.
3. Real-time render	When scores update, the creatives auto-update on the screens throughout their campaign	Instant creative regeneration & trafficking.
4. Fan & sponsor shout-outs	Using a Lucit mobile link, game-day staff cansnap a photo of the “Lucky Row,” or Fan or the Game, type a caption, hit Post—and the shout-out appears on-screen during the next loop.	“Post-like-social” workflow.

Early Results—A Grand Slam

• Higher sponsor exposure. .

• Fan engagement outside the ballpark. 

• Away game awareness.

Why This Matters for Digital-Out-of-Home

Baseball is just one example. Lucit already powers dynamic creatives for weather updates, real-estate listings, auto dealer inventory, retail pricing, and more. Its template engine was built from the ground up for the fragmented ratios of roadside screens—no more “1400 × 400 will fit all.”

Ready to Bring Your Live Data to Life?

• Lucit Dynamic Creative Overview – feature tour & use cases. https://www.lucit.cc/dynamic-creative-overview

• See the Larks in Action – sample creatives & campaign stats. https://dogfood.lucit.app/BismarckLarks

• Northwoods League App – plug-and-play feed for any team in the league. https://lucit.app/NorthwoodsLeagueBaseball

• Larks Baseball – follow the squad and tonight’s matchup. https://northwoodsleague.com/bismarck-larks/

Whether you operate a regional billboard network or market a hometown team, Lucit gives you the speed of social media with the scale of OOH. Let’s gooooo! 🚀

Interested in a live demo? Drop us a line or email us at support@lucit.cc and we’ll show you how to hit your own dynamic home run.