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Bismarck Larks + Lucit = Real-Time Baseball Magic on the Big Screens

If you drove past an iDigital Media billboard in Bismarck this week you may have noticed something new: the score of that night’s Bismarck Larks game updating live, complete with inning-by-inning graphics, player photos, and even a shout-out to the fan who caught the foul ball.That billboard wasn’t just another JPG in rotation—it was a Lucit LIVE dynamic creative pulling real-time data straight from the Northwoods League and rendering it in seconds.


Why the Larks Wanted More Than “Static”

For a collegiate summer team that packs the ballpark with families, sponsors, keeping the excitement alive beyond the outfield fence matters. The front office had three goals:


  1. Show the score everywhere—home or away, rain delay or extra innings.

  2. Reward sponsors & fans instantly—think on-screen “Thank you, Scheels!” the moment a promo happens.

  3. Make it effortless for staff to post creative from their phones during the game.


Traditional OOH scheduling couldn’t deliver that agility; Lucit could.


How the Integration Works

Step

What Happens

Lucit Feature

1. Data feed

The Northwoods League Baseball app inside Lucit polls league APIs every 60 seconds for updated scores, inning, and game status.

Data-connected apps feed dynamic fields.

2. Dynamic template

Designers built a single responsive template—logo left, score block center, sponsor bar right. Ratios auto-adjust for every iDigital board size.

Responsive creative designer eliminates “squished” graphics.

3. Real-time render

When the MoonDogs take a 3-2 lead, Lucit re-renders the creative in seconds and ships it over SSAI/FTP to iDigital’s CMS.

Instant creative regeneration & trafficking.

4. Fan & sponsor shout-outs

Using a Lucit mobile link, game-day staff snap a photo of the “Lucky Row,” type a caption, hit Post—and the shout-out appears on-screen during the next loop.

“Post-like-social” workflow.


Early Results—A Grand Slam

  • Higher sponsor exposure. .

  • Fan engagement outside the ballpark. 

  • Away game awareness.




Why This Matters for Digital-Out-of-Home

Baseball is just one example. Lucit already powers dynamic creatives for weather updates, real-estate listings, auto dealer inventory, retail pricing, and more. Its template engine was built from the ground up for the fragmented ratios of roadside screens—no more “1400 × 400 will fit all.”



Ready to Bring Your Live Data to Life?


Whether you operate a regional billboard network or market a hometown team, Lucit gives you the speed of social media with the scale of OOH. Let’s gooooo! 🚀

Interested in a live demo? Drop us a line and we’ll show you how to hit your own dynamic home run.

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