In an innovative collaboration, Verde Outdoor and Trey Harrell have partnered with Lucit to bring live, data-driven traffic updates directly to large-format roadside digital billboards.
Seamless Integration with Lucit and Google Maps At the heart of this project lies Lucit’s drive-time integration with Google Maps, a feature that allows for instant and continual updates of travel times. By leveraging Lucit’s platform, Verde Outdoor’s digital billboards now seamlessly display the current drive-time in minutes from the billboard’s location to a specified intersection or destination. These drive-times automatically adjust based on live traffic conditions, delivering timely and contextually relevant messages to motorists.
Strategically Timed Creative Activations Verde Outdoor understands that the value of traffic information isn’t static—it fluctuates throughout the day. That’s why the creative content is designed to activate and deactivate automatically during peak rush-hour periods, Monday through Friday. As commuters hit the road, these dynamic creatives begin showcasing the most critical travel information: how long it will take to reach a key intersection. Once traffic eases, the system seamlessly reverts to default creatives, ensuring the billboard displays remain as relevant and useful as possible.
A Perfect Extension of a Trusted Local Brand Trey Harrell, a longtime sponsor of local traffic updates on radio, saw the unique opportunity to expand this signature branding element into a new medium. By featuring his sponsorship on Verde Outdoor’s network of digital billboards, Trey Harrell extends his connection with the community, reinforcing trust and brand recognition in a new, highly visible format.
About Verde Outdoor Verde Outdoor specializes in out-of-home advertising solutions that marry traditional impact with digital innovation. Their portfolio includes large-format roadside digital billboards strategically placed to capture audience attention during critical journey moments. Now, with dynamic and data-driven creative from Lucit, Verde Outdoor continues to redefine the potential of OOH advertising.
About Trey Harrell Trey Harrell is a well-known community figure and a longtime sponsor of traffic updates—an advocate who genuinely understands the importance of reliable travel information. His move into digital out-of-home advertising aligns perfectly with his brand’s commitment to providing useful, timely guidance to motorists and their families.
Looking to the Future This integration between Lucit, Verde Outdoor, and Trey Harrell highlights the exciting possibilities of data-driven OOH advertising. As roadways become increasingly connected and audiences demand ever more relevant information, dynamic campaigns like this one will become the benchmark for effective, real-time messaging. Expect to see more brands and advertisers harnessing the power of live data to transform how, when, and why we communicate with commuters on the move.