Reducing bandwidth and Third-Party API costs in Digital Out-Of-Home with Lucit Caching and Intelligent API management.

Dynamic OOH creatives have an inherent drawback : Increased Cost (Bandwidth and Third Party API Requests) and reduced reliability - Relying directly on third-party data APIs can lead to unexpected slowdowns, outages, and high data costs.

Solution? Lucit’s advanced caching layer, engineered specifically to reduce network cost and API requests for digital out-of-home creatives..

Lucit's infrastructure removes any dependency your digital signage player might have on external data providers. Instead of direct calls to unpredictable third-party APIs—which can suffer from slow response times, downtime, or bandwidth constraints—Lucit securely caches all necessary data within its own robust infrastructure. This means your players only interact with Lucit's lightning-quick servers, resulting in seamless and uninterrupted content delivery.

When we deliver creatives, we snapshot them as optimized JPEG's ahead of time, so for non-animated players, we deliver a package that is tiny (40 or 50K).

For players that support full HTML rendering and animation, our package is compressed, and gzipped to save bandwidth, and renders without the reliance on heavy third-party javascript frameworks. This significantly increases the speed at which our creatives render.

Imagine running a sports campaign that triggers when games start and stop.  Without Lucit's intelligent caching, your digital signage might experience frustrating lags if the sports data provider experiences heavy traffic or a network issue. But with Lucit's caching, these scenarios are handled gracefully and transparently. The caching system recognizes data delays or outages immediately, allowing your creative to continue playing uninterrupted by leveraging previously cached information or automatically switching to fallback content, ensuring continuous engagement.

Lucit's system takes proactive measures, too. It continuously monitors data sources, detecting when a provider's updates stall or stop altogether. The moment stale data is detected, Lucit automatically switches your creative from dynamic to a predetermined static or alternate version

Another standout feature of Lucit's caching technology is its intelligent scheduling and retry mechanisms, customized to the nature of each data source.

For example, if you're leveraging live sports data, Lucit's system smartly identifies when games are actively occurring and ramps up API calls only during these key moments. Conversely, when games are idle, Lucit conserves data costs by minimizing unnecessary calls.

This intelligent data management strategy significantly reduces your expenses without sacrificing the dynamism and immediacy of your creative content.

This data source only runs during specific hours and on weekdays

In some cases, Lucit can reduce the API requests required to run your dynamic campaigns by as much as 90%

The power of Lucit’s caching also extends to location-specific data, such as weather conditions or nearby points of interest. Every digital screen location caches relevant data independently, ensuring hyper-local content delivery happens instantly—often achieving sub-800 millisecond render times for the entire creative. This rapid rendering performance means digital signage players no longer wait for slow, third-party network responses; they swiftly fetch everything they need directly from Lucit's infrastructure.

We have handled campaigns with 40,000 screens using weather data and weather triggers without breaking a sweat. (and without breaking the bank)

In short, Lucit’s caching layer doesn't just make your dynamic creatives faster—it makes them smarter, more resilient, and cost-effective. With Lucit, DOOH advertisers can confidently rely on data-driven content that is always fresh, always relevant, and always ready to capture attention, no matter what happens behind the scenes.