Lucit Dynamic Creative Work
The following showcases work that has been done with the Lucit platform by the Lucit creative team as well as our partners utilizing Lucit technology to build, proof and deploy dynamic creatives on digital screens, billboards and signage worldwide
NCAA Basketball
Live Scores during March Madness
No manual intervention required! Using our NCAA Baskeball data source, we auto generated creatives for every game during the tournament. Each game creative turned on at game time and automatically updated its scores throughout the game. The game stayed active with a final score until the end of the night.
Weather Conditions and Forecast
Polar Air
This creative for a roofing company automatically updated the current temp and the 7 day forecast. The Lucit Weather Data source also supports custom weather icons which were attached to this campaign for each of the different conditions.
Snow Report
Quantum Fiber
This creative automatically fetched the snow depth from Keystone Resort near Breckenridge, CO and displayed the current condition.
Live Traffic Data
Trey Harrell Traffic Center
Using live traffic data, during rush hour we calculated the actual expected drive time from each digital sign in their campaign to a specific destination intersection. Traffic data updated every 15 minutes during peak hours
Live Gas Prices
Parkers Kitchen
Live Gas prices on great looking creatives using our integration with Price Advantage for real-time fuel prices. Parkers kitchen maps individual store location prices to their nearest digital billboard.
2004 Summer Olympics
Krispy Kreme
Lucit connected to live medal results during the 2024 summer games and displayed them on this creative for a special donut from Krispy Kreme
Automotive Inventory
Westgate
Our automotive feeds generate creatives directly from dealership inventory systems and update the photo and price automatically.
Live Temp
Snickers Programmatic
Using live weather data across 3,200 screens in 30 US markets. Lucit powered this dynamic creative through Place Exchange SSP and The Trade Desk by overlaying the current temp on a Snickers Ice Cream (Mars Candy Corp) ad.
Nearest Retail Store
Hanes Comfort Fit Scrubs / Walmart
Hanes wanted to drive retail traffic to the nearest Walmart in 7 US cities to promote their Comfort Fit Scrubs. Using the Lucit POI Integration we showed the nearest Walmart location and the estimated drive time to the store
Race Day Countdown
Nascar
Nascar was looking to regionally promote each race on their calendar with countdowns to race-day starting a few weeks prior to every race. Across multiple markets with multiple operators in multiple format sizes, delivering this campaign programmatically with a Lucit dynamic integration, simplified the creative and delivery process
Weather Driven Messaging
Smirnoff Ice
Diegeo / Smirnoff Ice wanted a localized campaign with weather specific messages. Featuring over 200,000 creative variations across 40,000+ screens, this campaign modified the creative for every city and every condition
Localized Store Launch
Verizon Media
Promoting the grand opening of new Verizon Store in 9 different markets in the US, we placed automated store addresses onto each creative depending on the proximity to the sign
Community Engagement
Lumo Trains
Over 300 crowd-sourced "Good Luck" messages to runners during the UK's Great North Run sponsored by Lumo Trains on SmartOutdoor Screens along the route