How to Put Vehicles on Digital Billboards
Automotive dealerships can put their vehicles on digital billboards through an automatic connection to their back-end inventory management system.
Here’s the process:
Start a digital billboard campaign with any operator in the area; let them know that you’d like to use Lucit to put your vehicles on their digital screens.
Provide Lucit with a contact at the data feed provider that you use (Dealerslink, Homenet, Dealer Specialties, VinSolutions, etc.) Lucit will reach out to the provider to get the automatic connection setup.
There will be a list in Lucit of all your real-time vehicle data. You can choose which vehicles to add or remove from rotation with the click of a button. A creative will be automatically generated with that vehicle’s data from the feed. As vehicles are sold or added to the lot, they will be automatically added or removed from Lucit. As changes occur, such as price or photo, Lucit will automatically update.
It’s that easy.
Dealerships can easily run thousands of creatives with their real-time inventory, while still gaining brand trust through a uniform inventory template displaying the vehicles.