Lucit and Apparatix have a technical integration partnership. The Apparatix digital billboard player connects directly to the Lucit system to pull creatives, streamlining the process for both advertisers and operators.
This integration allows advertisers to easily manage and distribute their content across multiple digital billboards, without the need for manual intervention by the screen owner or scheduler.
The Lucit system provides the central hub for the management of creatives, while the Apparatix player handles the display and distribution of the content. The integration of these two systems also provides operators with a more efficient way to manage their digital billboard content, reducing the need for manual updates.