How operators can use unsold billboards for good
Billboards are a ubiquitous feature of modern cities and highways, but they are not always fully utilized. When ad space goes unsold,...
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Giving up control is scary, but necessary to keep DOOH relevant
It’s understandable why operators are hesitant to allow advertisers the control to upload their own creatives and post their own ads....
Shocking Renewal Rate with Lucit
Operators report a 95% renewal rate of accounts using Lucit in the last 18 months. Countless campaigns have also upped their spend, while...
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