Your next dynamic campaign idea may be one prompt away. ChatGPT, Gemini and other large language models can help your sales and creative teams brainstorm practical ways to use dynamic content in digital out-of-home campaigns. Give the AI a few details about your client, market and campaign—and ask it to develop concepts Step 1: Copy and paste this exact prompt Open ChatGPT or Gemini, copy the full prompt below, replace the information in brackets, and submit the following: I

Put yourself in the shoes of a local automotive dealer. Chances are, this GM is also handling the marketing, or has the final say in the...