(of a process or system) characterized by constant change, activity, or progress.
Truly dynamic digitals allow advertisers to constantly change their content, and monitor their campaigns through real-time analytics. Think about the process that you currently have in place for your advertisers to change their campaign content on your digital screens. Is this process easy? Fast? Can they change their content any day, time, holiday, etc? If not, your digitals are not truly dynamic. Think about how you provide them their campaign stats. If it is through a monthly PDF, your digitals are not truly dynamic.
With Lucit, advertisers can upload full-size creatives, post an ad with a photo and a caption, add or remove their current inventory to rotation, and access real-time analytics at any time of any day from their phone or computer. Lucit ensures that your digitals are truly dynamic. Sell them this way and you are guaranteed more sales.