Billboards in a Work-From-Home Age - How Does This Change How We Advertise on Them?
Over the past few years, we have seen market trends we never expected. A severe drop in spend during the COVID Pandemic and the gradual...
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Adams Outdoor is working with Lucit to make a difference for animal shelters
Bethlehem, PA - Adams Outdoor Advertising is collaborating with local animal shelters and Lucit to help hopeful pets find a home for...
Tips for Using the Lucit Map
The map in the Lucit app is designed to make it exceptionally easy to navigate digital billboard locations. With its range of map...
You Haven’t Posted Your First Lucit Ad Yet – Try it With The Demo Accounts
The only way to show your customers Lucit – Is to USE Lucit and POST YOUR FIRST AD! As an Account Exec you have access to 3 Demo Accounts...
Giving up control is scary, but necessary to keep DOOH relevant
It’s understandable why operators are hesitant to allow advertisers the control to upload their own creatives and post their own ads....
How to respond when advertisers tell you there’s no room in the budget for OOH
Advertisers like to say “that sounds great, but it’s not in my budget this year.” Here’s how to respond when advertisers tell you there’s...
Get Advertisers Excited About OOH Renewal
Provide Lucit at renewal time; make them excited to renew. First, let them know all the new features they are going to get with their...
Digital Billboards are Evolving – Don’t Fall Behind
Digital billboards are evolving, so should you. Lucit allows digital billboards to be truly dynamic.
Lucit CEO, Gina Gordon, Featured in OOH Insider Podcast
Go in and sell them something that nobody has sold them before. Take a listen to episode 080 of OOH Insider to find out how, link...
Why Real Estate Brokerages Love Lucit for Their DOOH Campaigns
Lucit gives the right amount of control at the brokerage level, and at the individual agent level. Talk about a win win.
Operators report a 95% renewal rate of accounts using Lucit
Operators report a 95% renewal rate of accounts using Lucit in the last 18 months. Countless campaigns have also upped their spend while...
Lucit’s post feature is as easy as posting to social media
Lucit’s post feature allows advertisers to post ads to their digital billboards whenever they want, as easy as they would post to social...
Lucit’s creative scheduler is a win-win
Lucit’s creative scheduler gives advertisers more control and operator traffic teams less work. It’s a win win. #digitalbillboardapp...
Sell Advertisers Something They Understand
Slots make sense for digital screens. We get it, but they don’t make sense to advertisers. Ask an advertiser what a slot is, and they may...
Apple’s Privacy Changes, the Death of Inventory Retargeting and a Boom for OOH
Retargeting, behavioral targeting, and the ability for apps and websites to track you across the web is dying, and Apple is leading the...
3 Tips to Secure EVERY Renewal
1. Transparency Allow your client to access their digital billboard campaign anytime, anywhere. Give them up to the minute proof-of-play...
2 Steps to Put Real Estate Brokerages on your Digitals
Close the deal in 2 steps. Send them this video link https://www.youtube.com/watch?v=dqls5I_aHy4 Boom! – You got’em hooked Every real...
3 Tips to Give Auto Dealers Advertising Amid the Inventory Shortage
Bare car lots are becoming the norm; consumers expect that their local dealerships are low on inventory due to the ongoing shortage that...
If they have an Instagram, they’ll buy your billboards
Lucit makes advertising on screens as EASY and as EXCITING as posting to Instagram. Find any local business in your area that has a...
Make your screens the talk of the town!
How do you find new money? Simple. You find new advertisers. How do you do that? You make your screens the talk of the town with a...
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