top of page

How DOOH is Responding to the Environmental Crisis

In recent years, the environmental crisis has become an increasingly pressing issue, with businesses and individuals alike looking for ways to reduce their impact on the environment. One industry that has been taking steps to respond to this crisis is the digital out-of-home (DOOH) advertising industry.

Digital billboards have several advantages over traditional print advertising when it comes to environmental impact. By reducing paper waste, lowering energy consumption, and using fewer harmful materials, digital billboards can help companies reduce their carbon footprint while still effectively reaching their target audience.

Reduced Paper Waste

One of the most significant advantages of digital billboards is that they eliminate the need for paper. Traditional print advertising, such as mailers and newspaper, require large amounts of paper to produce. Once the advertising campaign is over, the paper must be disposed of, which can have a negative impact on the environment.

Digital billboards, on the other hand, use LED lights to display advertisements, which means that there is no need for paper. This significantly reduces waste and helps companies to reduce their environmental impact.

Lower Energy Consumption

In addition to reducing paper waste, digital billboards also consume significantly less energy compared to traditional billboards. Traditional billboards require lighting fixtures to illuminate the advertisement, which can be energy-intensive and result in higher electricity bills.

In contrast, digital billboards use LED lights, which consume significantly less energy. Additionally, digital billboards can be set to turn off during the day when it is bright enough outside, resulting in further energy savings.

Easy to Update

Another advantage of digital billboards is that they can be updated remotely with minimal human intervention. Traditional billboards require workers to manually replace old advertisements with new ones, which can result in additional waste and energy consumption.

With digital billboards, however, advertisers can easily update their advertisements remotely. This not only saves time and money but also reduces waste and energy consumption.

Minimal Use of Harmful Materials

Traditional billboards are often made with vinyl, a type of plastic that can be harmful to the environment. Vinyl is not biodegradable and can take hundreds of years to decompose. When vinyl billboards are no longer in use, they must be disposed of, which can have a negative impact on the environment.

Digital billboards, on the other hand, do not require vinyl. This means that the amount of harmful materials used in their production is significantly reduced, which is better for the environment.


The DOOH advertising industry has been taking steps to respond to the environmental crisis by adopting more eco-friendly practices. Digital billboards, in particular, offer significant advantages over traditional print advertising when it comes to reducing waste, energy consumption, and the use of harmful materials.

By using digital billboards, companies can effectively reach their target audience while also reducing their environmental impact. As the importance of sustainability continues to grow, it is likely that we will see even more companies in the DOOH advertising industry adopt eco-friendly practices in the years to come.


Commenting has been turned off.
bottom of page