What is a default creative?
Index: What is a default creative? What should I do if I see a default creative? How to update the default creative? What is a default...
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Billboards in a Work-From-Home Age - How Does This Change How We Advertise on Them?
Over the past few years, we have seen market trends we never expected. A severe drop in spend during the COVID Pandemic and the gradual...
Why OOH Executives Should Use Spec Art
According to Tasty Ad “spec art in the outdoor advertising industry is simply a series of ads created for a potential customer.”[1]...
Adams Outdoor is working with Lucit to make a difference for animal shelters
Bethlehem, PA - Adams Outdoor Advertising is collaborating with local animal shelters and Lucit to help hopeful pets find a home for...
SignBird and Lucit Join Together to Deliver High-Quality Creative Proofs With Lucit XR
February 9th, 2023 Lucit XR is a game-changing new tool intended to allow billboard owners and agencies to easily create a proof that...
They're Ready, Are You?
Still making your clients do all the work of trying to picture how the cartoon mock-up of their creative translates to the real world?...
Winter Motor Sports Belong on Your Screens
The winter season provides the perfect opportunity to get out and enjoy the outdoors. Whether you’re looking for a snowmobile adventure,...
Tips for Using the Lucit Map
The map in the Lucit app is designed to make it exceptionally easy to navigate digital billboard locations. With its range of map...
What are the Different Types of Creatives
Inventory Creatives Post Creatives Full-size Creative Business Card Creatives Different Creative Types There are 4 potential...
How to Schedule Lucit in the Blip Player (old)
NOTE: These instructions are for an older version of the Blip Player interface – for the latest instructions, please see: How to Schedule...
How to Schedule Lucit in the Blip Player
Important Concepts Each Blip Sign will have a separate Blip Ad assigned to it for each advertiser, this is because our feed requires the...
Exceed Expectation
Surprise your advertisers with the unexpected before it becomes the expected. Let us explain. Right now, advertisers may not know that...
Meet Samantha King – Lucit’s New Graphic Designer/Marketing Assistant
We are thrilled to have Samantha King join our Lucit team! Samantha has a degree in Graphic Design with a minor in psychology. She is...
Meet Daisy Codenys – Lucit’s New Developer Support Specialist
Please help us welcome Daisy Codenys to our team; we are so excited to have her! Daisy is currently working on her Bachelor’s degree in...
Lucit Onboarding is Easy
Onboarding your screens to Lucit is easy. Send your Lucit representative the few items below to get started. Digital Screen Inventory....
Pro OOH Tip
Here’s a Pro OOH Tip: Give all advertisers Lucit. They may each use it in different ways, but every advertiser will find value in Lucit....
Add Your Accounts to Lucit Before Your Next Pitch
Ready to show your first client Lucit? – Don’t forget to add them to Lucit, and upload a spec creative or two, before your meeting! This...
Lucit Marketing Materials for Account Execs Will Help You Close The Deal
Lucit marketing materials will help you close the deal. Did you know that you can find our updated marketing materials on our website at...
You Haven’t Posted Your First Lucit Ad Yet – Try it With The Demo Accounts
The only way to show your customers Lucit – Is to USE Lucit and POST YOUR FIRST AD! As an Account Exec you have access to 3 Demo Accounts...
Lucit Is Just As Much, If Not More, For The Operator Than The Advertiser
Lucit is just as much, if not more, for the operator than the advertiser. Lucit saves operators thousands of labor hours per year....
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