With advancements in technology, operators now have a variety of options to enhance the effectiveness of their digital billboards. Let’s explore some of the latest technologies available.
1. Programmatic Advertising
Programmatic advertising is a digital advertising method that uses artificial intelligence (AI) to automate the buying and placement of digital ads. With programmatic advertising, advertisers can purchase digital billboards in a faster, more automated way; eliminating the need to call and email back and forth with account executives.
2. Dynamic Creative Optimization (DCO)
DCO is a technology that enables operators to create multiple versions of their ads to display on their digital billboards. DCO uses data sources to automatically adjust the messaging and design of the ad based on the viewer’s current inventory, inputted photos and captions, or other factors. This results in a more personalized and relevant ad experience for the viewer.
3. Artificial Intelligence
AI is becoming an essential tool for operators to optimize their digital billboard advertising. AI can analyze data to identify patterns and make predictions about viewer behavior, allowing operators to adjust their messaging and design accordingly. AI can also automate tasks such as ad placement and optimization, saving time and improving efficiency.
5. Augmented Reality (AR)
Augmented Reality (AR) is a technology that overlays digital content onto the real world. Operators can use AR to generate creative proofs for advertisers on their actual screens. This allows the advertiser to easily visualize their campaign without having to drive by the screen.
In conclusion, the advancements in technology have opened up new possibilities for operators to enhance the effectiveness of their digital billboards. Programmatic advertising, dynamic creative optimization, artificial intelligence, and augmented reality are just a few of the latest technologies available to operators. By leveraging these technologies, operators can create more personalized, engaging, and effective advertising experiences for their target audience.