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Why Lucit is the next obvious step in DOOH

Digital out-of-home (DOOH) advertising has become an increasingly popular medium for marketers to reach their target audience. It offers the benefits of outdoor advertising, such as high visibility and broad reach, with the added advantage of digital technology, including dynamic content and real-time updates. However, the industry is constantly evolving, and advertisers are always looking for new ways to enhance their DOOH campaigns. One of the latest developments in this space is Lucit, an innovative technology that is poised to become the next obvious step in DOOH.

What is Lucit?

Lucit is a software platform that enables advertisers to create and distribute dynamic, data-driven DOOH campaigns. It seamlessly integrates with popular digital signage networks, allowing advertisers to leverage their existing infrastructure and reach a broader audience. Lucit offers a variety of features that make it a powerful tool for DOOH advertising, including the ability to incorporate real-time data feeds, such as vehicle inventory feeds, MLS, RSS feeds, etc. into ads. It also offers advanced targeting capabilities, enabling advertisers to deliver relevant messages to specific audiences based on factors like location, at specific times with the ability to schedule and day part.

Why is Lucit the next obvious step in DOOH?

Lucit represents the next evolution of DOOH advertising because it offers several key benefits that traditional static campaigns cannot match. For one, Lucit enables advertisers to create highly personalized campaigns that resonate with consumers on a deeper level. By leveraging real-time data and targeting capabilities, advertisers can deliver ads that are timely, relevant, and contextual. This, in turn, can lead to higher engagement and conversion rates, as consumers are more likely to respond to messages that are tailored to their specific needs and interests.

A billboard that reads People > property with a picture of a woman with two little girls outside of a home with t a sold sign advertising Paisley Kelly 3344498118
Personalized Campaign

Another advantage of Lucit is that it offers greater flexibility and agility than traditional DOOH campaigns. With Lucit, advertisers can quickly and easily update their campaigns based on changing market conditions, consumer trends, or other factors. This means that advertisers can be more responsive to the needs of their audience, and adjust their messaging and creative accordingly. Additionally, Lucit offers more granular tracking and reporting capabilities, enabling advertisers to measure the effectiveness of their campaigns in real-time and optimize them for maximum impact.

Finally, Lucit is the next obvious step in DOOH because it enables advertisers to bridge the gap between online and offline marketing. With Lucit, advertisers can create campaigns that are consistent across all touchpoints, including digital signage, mobile devices, and online channels. This integrated approach not only improves the overall effectiveness of campaigns, but it also provides advertisers with a more comprehensive view of their audience and their behavior.

a hand holding a phone opened to the Lucit app's homepage
Realtor using Lucit

In conclusion, Lucit is the next logical step in DOOH advertising. Its ability to leverage real-time data, advanced targeting capabilities, and seamless integration with digital signage networks makes it a powerful tool for advertisers looking to create more personalized, agile, and integrated campaigns. As the DOOH industry continues to evolve, Lucit is likely to become an essential component of any successful advertising strategy.


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