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Lucit and Civic Outdoor Collaborate to Bring Dynamic Advertising to Australian Digital Screens



03/2022 --- Lucit is thrilled to announce a strategic integration with Civic Outdoor, a renowned out-of-home advertising company with over 40 years of experience in reaching consumers during their daily activities. This partnership combines Lucit's innovative software with Civic Outdoor's powerful digital screens, offering businesses an opportunity to create impactful advertising campaigns.


Civic Outdoor has been a mainstay of the Melbourne landscape since the 1960s, delivering effective out-of-home advertising solutions. With 1000+ outdoor billboards, their deep understanding of the importance of location and expertise in engaging local audiences make them a trusted partner for brands seeking to connect with their target markets.¹ Civic Outdoor's digital screens, strategically positioned in high-traffic areas, provide a powerful medium for brands to make lasting impressions on consumers.


Lucit's dynamic advertising software empowers businesses to create relevant creatives that connect to and adapt to changes in advertisers' inventory systems. Lucit also empowers businesses to create and post digital billboard ads that can be easily updated at any time, giving clients full control over their advertising content. By integrating Lucit's software with Civic Outdoor's digital screens, businesses can now leverage the impactful combination of dynamic advertising and targeted out-of-home placements.


The integration between Lucit's software and Civic Outdoor's digital screens represents a significant step forward in the out-of-home advertising industry. Businesses can now leverage Lucit's dynamic capabilities to create compelling and contextually relevant campaigns, maximizing the impact of their messaging on Civic Outdoor's highly visible digital screens.


For a full list of operators integrated with Lucit visit our Integrations page.


About Lucit

Founded in 2019, The Lucit platform allows customers to view, post, edit, manage, and schedule their digital billboard creatives in real-time from their desktop or phone, and brings connectivity to Automotive, Real Estate, and eCommerce systems by automatically generating creatives from data.


About Civic Outdoor: Civic Outdoor is a renowned out-of-home advertising company with over 40 years of experience in reaching consumers during their daily activities. With strategically positioned digital screens and a deep understanding of location-based advertising, Civic Outdoor helps brands connect with highly targeted local audiences in impactful ways.


¹ Billboardinsider. (2023, January 20). Billboard insider's 2023 list of 238 US bulletin/poster companies, ranked by Digital Faces. Billboard Insider™. Retrieved January 25, 2023, from https://billboardinsider.com/the-2023-list-of-bulletin-poster-companies-ranked-by-digital-faces/



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