OOH Needs to Step It Up and Provide Advertisers Real-Time Statistics
In today’s competitive advertising world, we cannot stress the importance of stats enough. Statistics are available in nearly every advertising medium there is; OOH should be no different. Don’t send your advertisers a PDF once a month with their plays for the previous 28 days. Give them the ability to see their statistics real-time; it’s what they’ve come to expect.
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