Lucit is a client-facing app that allows advertisers to control their digital billboards campaigns, automatically generates creatives through a back-end inventory management connection, and provides real-time statistics.
On the homepage, advertisers will see a list of live ads and when each of the ads last played. These are real-time statistics of what is happening on the digital billboard, as recent as ‘last play a few seconds ago.'
Advertisers will receive app and/or email notifications from Lucit, notifying them that their ad received its first play. This reminds them that their campaign is running, reinforcing their decision to buy DOOH.
Advertisers will receive app and/or email notifications from Lucit, notifying them that their inventory item has just SOLD and was automatically removed from Lucit. This makes them feel like Lucit was the reason for the sale of the inventory item, even though, that may not necessarily be the case.
The analytics section of Lucit, gives them various sorting options to view analytics by plays, impressions, length of time, creative, campaign, inventory item, screen location, etc.