When we developed the post feature of Lucit, which allows advertisers to post an ad by choosing only a photo and a caption, we had various use cases in mind. We hoped advertisers would use this feature for real estate open houses, for posting happy customers with their new cars, houses, etc., for special events or holidays.
As we expected though, advertisers have pleasantly surprised us in the ways that they’ve used the post feature. Various real estate agents have used it for personalized branding. They post photos of themselves and clever captions, uniquely branding themselves. A pet store uses the post feature to celebrate pets’ birthdays and share their services such as dog birthday cakes. A car dealership uses it to feature their employees of the month on digital screens. The use cases are endless. How would your advertisers use this feature?