Put yourself in the shoes of a local automotive dealer. Chances are, this GM is also handling the marketing, or has the final say in the...

Advertisers like to say “that sounds great, but it’s not in my budget this year.” Here’s how to respond when advertisers tell you there’s...

Lucit can secure automotive spend on your screens. Focus on what the auto dealers want to hear, not what you want them to hear. Tell them...

Facebook, Google, and/or online advertising have worked themselves into nearly EVERYONE’s budget. Nearly every company spending money on...