Usually, Ctrl + F is the keyboard shortcut for launching a finding box. Then, you can locate a specific character, word, or phrase within a document or a webpage by simply inputting it in the finding box. This hotkey is extremely useful for quickly finding something in a long article.
Are you able to pull from any inventory system?
Lucit can pull from most systems that store inventory data and images.
Do I have to run 100% inventory dynamic content, or can I also run a predesigned creative?
No, you can promote your inventory alongside a generic branding creative that isn’t item specific.
Can I limit which inventory appears?
Yes, you can set rules (i.e., show only inventory in this price range, or only inventory of a certain make or model, etc.)
Can I run different inventory on different screens?
Yes, we can create ‘sets’ of inventories targeted at different screens in different geographic areas.
What if I forget to manage my ads?
Our system will always select images using our failsafe fallback filters.
Can multiple people here (at the dealership, real estate brokerage, etc.) have access to the campaign?
Yes, various users can be assigned access to the account with different permissions.
Does Lucit support the customer after the sale or is that our (operator) job?
Customer support is available for anything related to Lucit.
How do we schedule Lucit in our player?
Can we set play targets/limits?
This is normally handled within the player software on your sign.
I buy digital screens from multiple vendors. Will my campaigns work on Lucit?
Yes, Lucit works with any vendor.
How long does it take to set up an automotive data feed? A real estate feed?
This may vary due to several factors, but most data feeds can be set up in a day.
What types of feeds can you pull? (In addition to Automotive and Real Estate)
Lucit can connect to a variety of data feeds from automotive, real estate, ecommerce systems, rss, and more.
Can I make my own ads?
Yes, you can upload an existing creative that you have already designed in your photo editing software such as photoshop, illustrator or Canva.
Am I able to daypart?
If I have multiple ads running, how will it choose which ads to play?
The default setting is to run the ads all equally, but this can be adjusted with the frequency adjuster.
What happens if all inventory is sold for the ones selected? Will it automatically pick more or just the post ads will run?
If All inventory that was selected is sold AND there are post ads remaining, it will run those. If All inventory that was selected is sold and NO post ads, a feature called the “Fallback Filter” kicks in, and we have it currently set for the following “Select the most recent 12 vehicles that have at least 1 photo.”
Will it ever run one of the inventory items that doesn't have a photo?
No, these are automatically excluded, even if you try to select one.
Where does the impression data come from?
The reporting comes from the impression data provided by the operator.
Do I have to log in every day and manage my campaign?
No, once Lucit is up and running it will automatically connect to and run your inventory. You can set up rules to ensure that Lucit is prioritizing the creatives you want to run and then log in as much or as little as you like from there.
Are there protections in place to ensure nothing inappropriate runs on our screens?
Yes, all creatives are run through our AI filter software which breaks down all the pieces of your creative and ensures that any inappropriate content is caught before going live. It then gives a summary of what was found for you to either approve or deny.
What is the best way to sell Lucit /explain Lucit to our customers?
We recommend explaining Lucit as a billboard management app that allows them to control their digital billboards. It automatically connects to their inventory system to run creatives with current inventory and gives them a post feature to promote sales, customers, employees, etc. It also gives them analytics and control over frequency and schedules.
How many ads should I run (also, “what is the right number of ads to run”?)
Most dealers run between 8 and 15 vehicles on a small campaign, larger campaigns may run more.
Will it ever run one of the vehicles that doesn't have a photo?
No, these are automatically excluded, even if you try to select it.
Can we prevent inventory with generic or stock photos from playing?
Yes, vehicles without photos will not run. It is also possible to set a rule not to run vehicles with only one photo (as this is usually the case with stock and generic photos)
Sometimes there is lag time between when a vehicle gets sold and when it's delivered, since the information about the vehicle doesn’t get removed from the website until it gets delivered, will end up on the billboard when in fact it has already been sold?
You can manually choose inventory so you can remove sold inventory from Lucit before the data updates.
Can I control the ads for every agent?
Yes, you can!
What are the costs associated with Real Estate data feeds?
These fees are not charged by Lucit. They vary greatly based on your location. Check with your local board of realtors for an accurate estimate.
Will agents be able to see other agents' listings?
No. Agents only have access to their own listings.