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Adams Outdoor is working with Lucit to make a difference for animal shelters

Bethlehem, PA - Adams Outdoor Advertising is collaborating with local animal shelters and Lucit to help hopeful pets find a home for good. Lucit has provided a creative solution for this campaign --- a specialized digital billboard ad that features the animal's picture on a dynamic template.


Animal rescue billboard in busy city square
Peaceable Kingdom Billboard Campaign

A few of these shelters include The Sanctuary at Haafsville (Breinigsville, PA) and Peaceable Kingdom (Whitehall, PA). Now more than ever, there are a great number of strays and owner surrenders that are looking for a permanent home. Lucit's dynamic template provides a relevant image of what someone's future pet could look like! Running this DOOH campaign targets and attracts a large number of potential owners in the local area.


Adams Outdoor Advertising has been helping advertisers tell their stories since 1983. And thanks to the technological capabilities of Lucit, this pet adoption campaign can be launched and modified in real-time.




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