CEO of Lucit, Gina Gordon, had the chance to speak on the OOH Insider about the power of dynamic digital in the automotive industry.
In this episode, Gina talks about how to improve the way we interact with digital billboards.
In the past, OOH has not had great success with automotive because
Ads have not been truly dynamic until recently
Billboards are usually sold as long-term branding
They usually end up as a secondary buy because ROI and analytics are not clearly seen as online campaigns
Lucit has the power to be truly dynamic, segment inventory based on target audience, and consistently update based on inventory.