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Lucit Joins Forces with Lamar Advertising Company to Revolutionize Digital Out-of-Home Advertising


11/2021 --- Lucit, a leading provider for dynamic digital billboard control, is thrilled to announce a strategic partnership with Lamar Advertising Company, one of the largest outdoor advertising companies worldwide, with an impressive legacy dating back to 1902. This collaboration brings together Lucit's innovative technology and Lamar Advertising Company's extensive network of displays to redefine digital out-of-home advertising for businesses across the United States and Canada.


Lucit offers users inventory connectivity, creative templates, real-time statistics, and unparalleled control over their advertising campaigns. With this advanced technology, businesses can create dynamic and captivating advertisements that engage their target audience. By seamlessly connecting with digital billboard screens, Lucit provides advertisers with a user-friendly platform to maximize the impact of their messaging. As a proud provider of the largest network of digital billboards in the United States, Lamar Advertising Company offers over 4,500 displays, providing advertisers with unrivaled opportunities for impactful digital out-of-home campaigns.


The partnership between Lucit and Lamar Advertising Company unlocks unparalleled possibilities in digital out-of-home advertising. Advertisers can leverage Lucit's powerful software and app to seamlessly connect with Lamar Advertising Company's extensive network of displays, including the largest network of digital billboards in the United States. This integration enables businesses to create highly targeted and impactful advertising campaigns that resonate with their audience and drive measurable results.


For a full list of operators integrated with Lucit visit our Integrations page.


About Lucit:

Founded in 2019, The Lucit platform allows customers to view, post, edit, manage, and schedule their digital billboard creatives in real-time from their desktop or phone, and brings connectivity to Automotive, Real Estate, and eCommerce systems by automatically generating creatives from data.


About Lamar Advertising Company: Lamar Advertising Company, founded in 1902, is one of the largest outdoor advertising companies in the world. With over 363,000 displays across the United States and Canada, Lamar offers advertisers a wide range of billboard, interstate logo, transit, and airport advertising formats. Lamar is proud to provide the largest network of digital billboards in the United States, offering advertisers unrivaled opportunities for impactful digital out-of-home campaigns.


¹ Billboardinsider. (2023, January 20). Billboard Insider's 2023 list of 238 US bulletin/poster companies, ranked by Digital Faces. Billboard Insider™. Retrieved January 25, 2023, from https://billboardinsider.com/the-2023-list-of-bulletin-poster-companies-ranked-by-digital-faces/

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