Monday, January 18th, 2021
Lucit launched a new feature that allows clients to decide which creatives get seen more or less often. This capability is found in the Lucit smartphone app alongside a client’s inventory. The app user can move a slider to determine which ads they would like played more or less often.
This feature eliminates the need for OOH Traffic Teams to adjust scheduling weights and frequencies for clients that are using the Lucit application.
Why would a client want this capability?
Realtors
A realtor may want to run a million dollar home more often than they run a lower priced listing.
A brokerage may want to give a larger share of their advertising to specific realtors' listings.
Auto Dealers
An auto dealer may want to give more time to a vehicle that is aged 90 days on the lot, or has had a recent price drop,
A dealer may have a unique vehicle they want featured more than the others that week, that day, or even just for a couple of hours.
Furniture Stores
Furniture store is running a sale on dining room tables. Client can push all of their related inventory at a higher frequency.
“This is my favorite new feature of the Lucit app”, says CEO Gina Gordon, “Giving users such a simple interface to control such an important part of a large-scale advertising campaign is a game-changer”
This feature is available in the latest versions of the Lucit application in the app store.