Here’s a Pro OOH Tip: Give all advertisers Lucit.
They may each use it in different ways, but every advertiser will find value in Lucit.
The advertiser who runs one full-size creative for the entire campaign. Invite them to their Lucit account. They will receive weekly statistics notifications and will have the ability to login at any time to see proof of play reporting. As much or as little as they utilize the analytics, they will see value in the operator transparency. This transparency will encourage them to continue to spend. This is excellent for advertisers who may not ever drive by the screen they are advertising on, or claim that they never see their ad when they do drive by.
The advertiser constantly emailing you to update their full-size creative. Give this advertiser Lucit so that rather than wasting time emailing their account executive back and forth, they simply have to click +Post, choose full-size creative, and upload their new creative. This saves the operator account executive and scheduler time, making it easier and more efficeint for the advertiser, while also giving them the convenience of making these updates whenever they’d like. They could change a creative on a weekend, or a holiday; Lucit means no time constraints.
The advertiser that wants to promote their inventory automatically, and manually manage it. Lucit will connect to their back-end inventory management software and automatically generate creatives based on their real-time inventory. Choosing what inventory to promote will be as simple as clicking a plus icon or a trash icon. From the operator back-end, once the Lucit dynamic feed is scheduled, the advertiser can constantly change their content without the scheduler having to do a thing.
The advertiser that wants to promote their inventory automatically, and not have to worry about it throughout the campaign. Lucit will connect to their back-end inventory management software and automatically generated creatives based on their real-time inventory. If they don’t have the time to manage it, any rule can be set to promote inventory based on certain parameters. For example, an auto dealer can run all trucks, all used vehicles, all vehicles within a certain price range, etc. Lucit will automatically promote the inventory items that fall within the parameters that the dealership can choose.
The advertiser who loves posting on social media. Give them a post template in Lucit. They can open Lucit whenever they have a thought or idea, click +Post, choose a photo, type a caption, and a new creative is generated instantly. It’s just like posting on Instagram; they can post the same content, but to the big screens. This increases advertiser satisfaction and engagement with their campaign, and decreases the work of operator account executives, schedulers and graphic designers.
Lucit is valuable to every single advertiser on digital screens and should be given to every single advertiser.
To get started giving all of your advertisers Lucit, contact us today!