Lucit player integrations have the option of choosing between either the V1 or V3 API's when building their integrations with Lucit Dynamic creatives
Choosing which of the API's to integrate with will depend on your requirements.
Documentation
Pros and Cons
V1 | V3 | |
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Cons |
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When to Use | V1 is recommended for media owners that do not run very many dynamic campaigns, or, if you have an older player cannot process JSON and must use XML | V3 is recommended for media owners that make extensive use of dynamic campaigns and want to ease the process of setting up and scheduling those campaigns |
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