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Billboards Should NOT Stay the Same

Changing creatives is critical for campaign effectiveness and for client satisfaction. Stale creatives lead to disinterest, not just from the segment of customers being advertised to, but disinterest from your client in the advertising medium.

One way to optimize creative is to connect directly to the data source. OOH buys should be a living, breathing campaign, changing as quickly as their inventory does.

By connecting to the data source, advertisers can generate thousands of creatives with zero hassle from the operator team. Save thousands of labor hours per year while increasing advertiser satisfaction.

To help your advertisers easily change their content, get Lucit.

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