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Make Use of Your Available Backfill Space
Don’t waste your open backfill space; use it for self-promotion while getting your community involved with your screens. Post on social...


How To Increase OOH Renewals
Here’s how you can increase OOH renewals to a nearly 100% renewal rate. Allow advertisers the ability to promote their inventory through...


Apple’s Privacy Changes, the Death of Inventory Retargeting and a Boom for OOH
Retargeting, behavioral targeting, and the ability for apps and websites to track you across the web is dying, and Apple is leading the...


New Feature : Lucit Adds Frequency Control of Multiple Creatives In-App
Allow your clients to decide which creatives get seen more or less often. This capability is found in the Lucit smartphone app alongside...


Top Prediction in Automotive Marketing for Out of Home
Lucit CEO Gina Gordon sat down with Tim Rowe on the OOH Insider Podcast to discuss how Lucit’s truly dynamic digital capabilities have...


Don’t try to be Facebook or Google. Be Out-Of-Home, but better
Facebook, Google, and/or online advertising have worked themselves into nearly EVERYONE’s budget. Nearly every company spending money on...


Engagement allows OOH to compete with other mediums
ENGAGEMENT is key. Advertisers can engage with their advertising on nearly every other medium that they spend on. The OOH industry needs...


What is an OOH Connected data feed and how does it work?
How It Works – We: Access the data through any of the above formats from a data feed provider. Read the data in the format provided....


Huge Opportunities in the Firearms Industry for OOH
There are huge opportunities in the firearms industry for OOH. Here’s a few things that they can do with Lucit. Easily Promote...


Lucit Cofounder and CEO, Gina Gordon, featured as an expert panelist on COMMB Talks Event
Lucit Cofounder and CEO, Gina Gordon, was honored to join the COMMB Toronto “Let’s Talk Automotive” event. They discussed a wide array of...


Lucit Launches AI Powered Ad Moderation Tools for OOH Operators
User generated content from your customers is powerful. It puts your advertisers in control of their message and it creates real...


Lucit Engages your Clients and Increases Renewals
Your clients shouldn’t have to wait days, weeks, or months to hear about the performance of their OOH campaign. Let them see it in real...


Lucit Layout Automates OOH Real Estate Creatives
Realty One Group – Encore launched a new digital OOH campaign this week connected directly to their MLS system. Patrick Koski launched...


See These Awesome OOH Real Estate Auto-Generated Creatives
Realty One Group – Encore launched a new digital OOH campaign this week connected directly to their MLS system. Patrick Koski launched...


Leading OOH Publication Features Lucit
Dave Westburg, publisher of Billboard Insider, one of the leading OOH news sites, recently covered the Lucit Layout Mobile App press...


Daktronics digital boards successfully integrated with Lucit Drive.
Lucit Drive is our first-to-market technology that syncs big ticket inventory to digital billboards in real-time. In April, we...
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