Billboards Guarantee 100% Accurate Geotargeting
In the online world, advertisers pay more money for geotargeted ads, targeted at their area. In OOH, all advertising is geotargeted for...
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You Wouldn’t Sell a Car You’ve Never Seen…
You wouldn’t sell a car you’ve never seen, so why would you try to sell a software that you’ve never seen? Make life easier for everyone...
Screens Nearly At Capacity? Give Them Lucit Anyway.
Screens nearly at capacity? Give them Lucit anyway, and here’s why. Giving advertisers Lucit increases overall satisfaction with...
They’re Using Social Media Like They Could Be Using Your Screens
Members of the beauty industry are using social media like they could use your screens. The beauty industry includes spas, salons or...
Don’t Skip Out on This Industry That Spends Millions in Advertising
Surveys have found that the health industry spends millions of dollars in advertising every year. Pitch them something new and...
An OOH Boom?
Retargeting, behavioral targeting, and the ability for apps and websites to track you across the web is dying, and Apple is leading the...
Get Sports Fans On Your Screens
Get sports fans on your screens. With Lucit, local sports teams can promote upcoming games, live game scores, and a real-time fan cam on...
How to respond when advertisers tell you there’s no room in the budget for OOH
Advertisers like to say “that sounds great, but it’s not in my budget this year.” Here’s how to respond when advertisers tell you there’s...
Stop Sending Unappealing PDFs of Statistics!
Stop Sending Unappealing PDFs of Statistics to your advertisers! Use Lucit screenshots to send them something nice to look at, something...
Your advertisers want control; trust us.
They want to be able to make changes to their digital billboard campaign in seconds. The adjust frequency feature allows advertisers to...
As every other form of advertising is constantly developing, the OOH industry Must Progress
If you weren’t at the IBO USA Spring 2022 Conference, you missed our CTO, Eric Kubischta, talking about how the OOH industry can, and...
Make Use of Your Available Backfill Space
Don’t waste your open backfill space; use it for self-promotion while getting your community involved with your screens. Post on social...
Sell Advertisers Something They Understand
Slots make sense for digital screens. We get it, but they don’t make sense to advertisers. Ask an advertiser what a slot is, and they may...
How To Increase OOH Renewals
Here’s how you can increase OOH renewals to a nearly 100% renewal rate. Allow advertisers the ability to promote their inventory through...
Apple’s Privacy Changes, the Death of Inventory Retargeting and a Boom for OOH
Retargeting, behavioral targeting, and the ability for apps and websites to track you across the web is dying, and Apple is leading the...
3 Tips to Secure EVERY Renewal
1. Transparency Allow your client to access their digital billboard campaign anytime, anywhere. Give them up to the minute proof-of-play...
Get Boat Dealers Excited About Digitals
Don’t get too caught up in automotive and forget about boat dealers. We reached out to a local company, River City Sports, to be the...
This Industry is Full of Money to Spend On Advertising
Political campaigns have huge budgets allocated to advertising. If you are not ensuring that your screens are a piece of that budget, you...
Ag Dealers Have Money For You
The agriculture equipment industry is huge. They have plenty of money to spend, and here’s how you ensure they are spending it in OOH....
How to Get Your Local News Station on Digital
If you were to ask someone where they see current news stories, a majority of people would likely say indirectly by scrolling through...
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