One thing that is important to understand about making any of these changes within Lucit, is that once you manually change anything that ad can no longer be updated by the data feed. If you change the title, price or main photo, that ad will no longer reflect changes from the back-end inventory system, it won’t be removed when the item is sold, the price won’t automatically change when it changes in the inventory system, etc. That’s why it’s best to make these changes through the inventory system rather than through Lucit, if possible. Index Edit the Title Edit the Price Change the Photo Find the Ad you wish to edit There are various ways to arrive at the ad that you wish to edit. To start, you have to be using the account where the ad was posted, click on the account switcher on the top right of the screen and select the correct account. From the homepage, you can scroll down to go through your current ads running and click on the title of the one that you wish to edit. You can also click Campaigns and click the campaign that you are wanting to edit an inventory item for. Click on the title of the inventory item that you want to edit information for. Please note that if the font is teal, then the item is running, but if it is not, you will have to click the plus icon to add that item to the rotation. Edit the Title You can edit the title which would typically be the year, make and model for vehicles or street address for properties. Click on the pencil icon, make the change, and hit this checkmark. You will be notified that the title was saved successfully and see the update on the creative here. You will be able to undo your changes by clicking on the back arrow next to the crossed-out name, this will reconnect it to the feed title. Just know that this title comes from our connection to your data feed so you will only update this if you want it to be different from your back-end inventory system, updating the title through your back-end inventory system would automatically update this title and would be the ideal process, if possible. Edit the Price You can edit the price by clicking on this pencil icon, make the change, and hit the checkmark. You will be notified that the price was successfully set and see the update on the creative over here. You will be able to undo your changes by clicking on the back arrow next to the crossed-out price, this will reconnect it to the feed price. Just know that this price comes from our connection to your data feed so you will only update this if you want it to be different form your back-end inventory system, updating the price through your back-end inventory system would automatically update this price and would be the ideal process, if possible. Change the Photo You can override the primary photo by clicking on the override primary photo button. Click here to upload and choose the photo that you’d like to replace the current primary photo with. Crop it appropriately. Click Add. You will be notified that the photo was successfully set and see the update on the creative over here. You will be able to undo your changes by clicking on uploads. You can now click the trash icon to remove the photo you added, this will reconnect it to the feed photo. Just know that this photo comes from our connection to your data feed so you will only update this if you want to be different from your back-end inventory system, updating the photo through your back-end inventory system would automatically update this photo and would be the ideal process, if possible. One thing that is important to understand about making any of these changes within Lucit, is that once you manually change anything that ad can no longer be updated by the data feed. If you change the title, price or main photo, that ad will no longer reflect changes from the back-end inventory system, it won’t be removed when the item is sold, the price won’t automatically change when it changes in the inventory system, etc. That’s why it’s best to make these changes through the inventory system rather than through Lucit, if possible.

Control. Give them direct control over their digital billboard campaign, like they have with all other advertising

How to Post an Ad to a Template To start, you have to be using the account where you want the ad to be posted, click on the account switcher on the top right of the screen and select the correct account. If you are not on your homepage already, click Home  on the left menu. To post ads in your template, from the homepage, click Post Ad . Since you want to post an ad to your template, you will click Template . Select the template you wish to post to and then click Next . Click on the Item Photo box to upload a photo. Crop the image appropriately. Click Add . Type a caption to be inserted into your post template. Fill out any other fields that may be a part of this template and click Create . The next page will show you what the ad will look like, you are able to change the caption, or delete the ad if you don’t like it. If you would like to schedule this ad, click on the gear icon and select your dates. For more help, click here: How to schedule an Ad You can delete the ad if you don’t like it. Your new ad will be automatically added to your campaign. Be sure to delete it if you aren’t happy with how it looks.

Control. Advertisers have full control of their digital billboard campaign. caption, upload full-size creatives, automatically generate creatives with their inventory connectivity, control

Offer constant control. Whether they choose to use it to the full extent or not, dealers value control. Let them know they can have vehicle connectivity and complete campaign control by simply authorizing

Giving advertisers control of their content is key. With Lucit, they can control their campaigns in nearly every way. They are able to add or remove their inventory to rotation, post ads with just a photo and caption, control They want control; give it to them before they are demanding it.

Index: How to find and schedule an Ad How to post and schedule an Ad Date and Time Ranges Day Parting Days of the week Screen Select Help Video Reminder: updating the Day Parting, Days of the Week, and Selecting Screens will change how the frequency works. If you have a creative scheduled for only Mondays while the rest of your creatives are on all days of the week that one creative will run less since it can only run on one day. You want to schedule an Ad and you know what campaign it is in Make sure you are using the account you would like to schedule an ad for by clicking on the account switcher on the top right of the screen and selecting the correct account. From this home page, you can select the campaign you wish to schedule from. You will now see a list of ads. Find the ad you wish to set a schedule for and click on the calendar icon or the billboard icon to the right of the photo. (You can also use the filter bar to find the Ad) From the calendar icon you will be able to set Start and Stop dates, limit the times of the day for an ad, or select specific days of the week for an ad to play. From the billboard icon you will be able to schedule the ad on one or multiple screens from your campaign. It is defaulted to be shown on all of your screens. Notice if a calendar/billboard icon is the teal color, it is because it has a schedule. Click on the icon to see what days/screens it has scheduled. Notice if the title of the ad is grey, it is being skipped for some reason (is the schedule set for a different day/time than now?) You might have to refresh the page to see the different colors. You want to schedule an Ad that you just posted You just clicked the post ad button and selected a photo. Scroll down to Campaigns and click on the calendar icon or the billboard icon. From the calendar icon you will be able to set Start and Stop dates, limit the times of the day for an ad, or select specific days of the week for an ad to play. From the billboard icon you will be able to schedule the ad on one or multiple screens from your campaign. It is defaulted to be shown on all of your screens. Notice if a calendar/billboard icon is the teal color, it is because it has a schedule. Click on the icon to see what days/screens it has scheduled. Notice if the title of the ad is grey, it is being skipped for some reason (is the schedule set for a different day/time than now?) You might have to refresh the page to see the different colors. Date and Time Ranges Set start and stop dates. After clicking on the calendar icon... You can click add dates to add a range. Clicking on "no end date" will allow you to add an end date. Clicking the plus icon will allow you to add more dates. Set it to run for a single day, multiple days, as many dates or date ranges as you’d like. Don’t forget to click Save once you have the schedule the way you want it. Just know that if you set dates for a creative to run that it will run ONLY on those dates. Day Parting Limit the times of the day. After clicking on the calendar icon... You can click select times to change when this ad will show. Use the slider to choose your start time and end time. Clicking the plus icon will allow you to add more ranges. Set it to run for an hour, multiple hours, or even only at night. Add as many time ranges as you'd like. Just know that if you set any times for this creative to run then it will ONLY run at those times. Days of the week Select specific days of each week. After clicking on the calendar icon... You can click set days of the week to choose which days you want the ad to run. You will automatically be set for every day, but you can uncheck any days that you don't want the ad to run. Have the ad run Tuesday and Thursday, or on the weekend. Just know that if you set any times for this creative to run then it will ONLY run at those times. Item Screen Select After clicking the billboard icon... You can select between running your ad on all campaign screens or selecting specific campaign screens. If you wish to select specific campaign screens, you can click that button, and then select which screens you want the ad to run on by selecting them via the interactive map or by selecting them out of the list on the left side of the screen. When you are done, you can click save. Scheduling Creatives in Lucit

Index: What is a default creative? What should I do if I see a default creative? How to update the default creative? What is a default creative? The default creative is used when you have no other ads in your campaign. The default creative will only show up if there is nothing else to play. What should I do if I see a default creative? If you are seeing the default creative, you should post an ad. Learn how to upload a new ad here . How to update the default creative? Make sure you are in the account that you wish to update by clicking the photo in the top right corner and clicking on the correct account. There is a menu on the left side of the screen, from there you can click Settings . Scroll down until you get to the Creatives category and click Edit default . Click change this image on any of the board sizes you wish to update. (You may have to repeat this steps until all sizes show the correct image) You will be prompted to upload a new photo. You can choose a logo or a basic ad for your business. NOTE : You need to have at least 1 screen in your campaign to upload a default creative.

Analytics Dashboard: Gain valuable insights into the performance of client billboard campaigns through Lucit also gives them control over ad frequency. Connection to Client Data: Lucit seamlessly integrates with any inventory management system. Whether clients operate in real estate, automotive, agriculture, recreational, or other industries, Lucit These features empower advertising agencies to take control of their billboard campaigns and achieve

Lucit means there doesn’t need to be any correspondence between the client, sales executive, and traffic stats to clients. will take care of the creatives making it easy for clients to use. real-time stats, complete control, and an easy-to-use interface. We're changing that, making it easy for you to meet and exceed client expectations.

Read to find out how your clients can benefit. Show clients their creatives on the real screen (Lucit XR). Offering data connectivity enables clients to advertise better, and in an easier way. This allows clients to stay in control of their campaigns and make quick changes when necessary. Real-time statistics allow clients to see how their campaigns are performing in real time.

Allow advertisers the ability to promote their inventory through data feed connectivity, control ad frequency On average, clients who use Lucit, engage with their digital OOH campaigns between 3 and 5 times per Allow your client to access their digital billboard campaign anytime, anywhere. Continuous reinforcement. of your client’s decision to buy. Accomplishing these steps is as easy and giving every one of your advertisers access to control their